Tyler Perry is joining the rise of virtual production with a new facility, Deadline has shared.

Tyler Perry Studios has struck a multi-year deal with Synapse Virtual Production to develop and operate a new virtual production-enabled soundstage on the 365-acre Tyler Perry Studios campus in Atlanta, transforming one of the complex’s existing stages. The new stage is expected to be operational by the end of 2026.

The new stage will allow the use of elaborate indoor settings without having to build sets and to film exteriors regardless of the weather. It is designed to accommodate productions of all sizes, from feature films and television series to commercials, music videos, livestreams, immersive experiences, and emerging digital media projects. It is part of an effort by Perry to attract production to Atlanta which has seen declines over the past couple of years.

“I’m paying close attention to what these tools can do, and I’m also thinking about the people who make this industry work,” Perry told Deadline. “This collaboration is about moving forward in a way that keeps crews working and traditional production jobs intact while also allowing creatives new ways to build worlds and tell stories for the big and small screens.”

Read the full story at Deadline.