Madea is your new GPS voice



Mabel Simmons, better known as Madea, can now be with you in your car, taking you wherever you need to go.

In a partnership between Lionsgate and the realtime community-sourced traffic app Waze, Madea can now help users get to their destinations as an exclusive voice option on the platform.

Download the free app, and you can access Tyler Perry’s quintessential grandma character by going to Settings > Sound > Voice Language > “Tyler Perry as Madea.”

The collaboration between Lionsgate and Waze is part of the marketing effort behind Perry’s latest smash hit, Boo! A Madea Halloween. The film stars Tyler Perry as Madea, Cassi Davis, Patrice Lovely, and Lexy Panterra, and follows Madea as she keeps an eye on a group of misbehaving teens when plans go awry and poltergeists, ghosts, ghouls, and zombies enter the scene. Horror meets hilarity in the film that’s topped the box office for two straight weeks, beating out juggernauts like Jack Reacher and Inferno.

Download Waze today on your smart phone and let Tyler Perry’s Madea take you where you need to go.

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